Work Experiences
2015.8 - now
Consultant @ R3 Worldwide (Shanghai / Los Angeles)
2014.7 - 2015.8
Digital Strategist @ Nurun (Shanghai, China)
2013.6 - 2014.6
Independent Strategist (Los Angeles, CA)
2012.12 - 2013.6
Jr. Strategic Planner @ AAAZA Inc. (Los Angeles, CA)
Education
M.S. Mass Comm. - Communications Strategy <2010.9 - 2012.5>
VCU Brandcenter (Richmond, VA)
VCU Brandcenter offers one of the top advertising graduate programs in the country. The Communications Strategy curriculum focuses on the strategic elements of business and marketing, cultivates abilities of analyzing consumer behavior and dissecting cultural context, crafts research and presentation skills, and fosters strategists working collaboratively with creatives and brand managers.
2015.8 - now
Consultant @ R3 Worldwide (Shanghai / Los Angeles)
- Focus on digital marketing efficiency & effectiveness consulting.
2014.7 - 2015.8
Digital Strategist @ Nurun (Shanghai, China)
- Lead Strategist on new business pitches: observe digital trends, conclude consumer insights, build digital communication plans, and work with creatives to come up with digital solutions.
- Strategic Consultant providing research and strategy support for Nurun's signature ethnographic research projects.
2013.6 - 2014.6
Independent Strategist (Los Angeles, CA)
- Worked with independent branding studios to make digital marketing campaigns.
- Worked with startups to build brands from the ground up.
- Worked on a not-for-profit research project about the Asian LGBT group in the US.
- Built a pet snack brand called Kiki & Coco Bakery on Etsy, selling homemade dog treats.
2012.12 - 2013.6
Jr. Strategic Planner @ AAAZA Inc. (Los Angeles, CA)
- Worked on the research and strategy projects for DIRECTV and MoneyGram.
- Assisted in new business pitches: providing preliminary RFP research to guide brainstorming sessions, making research plans, identifying target audience, and drafting creative briefs.
- Took the initiative to build an Asian American consumer database to strengthen the agency’s research capability.
Education
M.S. Mass Comm. - Communications Strategy <2010.9 - 2012.5>
VCU Brandcenter (Richmond, VA)
VCU Brandcenter offers one of the top advertising graduate programs in the country. The Communications Strategy curriculum focuses on the strategic elements of business and marketing, cultivates abilities of analyzing consumer behavior and dissecting cultural context, crafts research and presentation skills, and fosters strategists working collaboratively with creatives and brand managers.